Norman Pattiz is one of the most authoritative figures in the broadcasting industry. Just recently, the prominent figure announced the results from an advertising campaign that was carried out on some of the national brands in the United States.
According to Norman Pattiz, Tom Webster, the vice president of Edison Research played a fundamental role in the success of the campaign. At the end of the campaign, it was evident that podcast advertising has a huge impact on the brand recall in all the categories.
According to Tom Webster and his team, sixty percent of all the podcast listeners were able to successfully mention some of the grocery brands after the podcast campaign. Before the ad, only seven percent of the consumers would recall the brands
The results of the campaign also indicated that the product awareness that was unassisted rose by forty percent after the study in the financial services department. The same increase was also registered in the lawn and automobile products.
The study proved that a great number of the audience developed a positive opinion immediately they heard about the podcast messages. This proves that the advertising campaign was very effective in the marketing process, and consumers in the business world should embrace it. Some of the brands that were not popular before the campaign made huge sales after the ads.
Consumers can have confidence in the recently concluded study. According to Norman Pattiz, Edison Research is one of the best research firms in the United States. The firm is respected for giving consumers unbiased opinions after every study.
The leadership of the company worked closely with Norman Pattiz to show the customer how podcast advertising will change their lives.
According to Bloomberg, Norman Pattiz is the authoritative figure that is changing the podcast world. The PodcastOne chairman has been in the industry for a very long time, and he understands all the challenges facing the modern businessmen.
Several years ago, Norman Pattiz established Westwood One, and it did very well under his leadership. The success of the company in the United States motivated the businessman to open more businesses in the industry. The leadership of the country has also recognized Pattiz’s achievements by appointing him in several broadcasting leadership positions.
Just recently, Norman took his business to a higher level after introducing a new series in the Jericho Network. The new series will feature mysterious happenings, and it is expected to attract a large audience.