In the world of advertising, Lori Senecal is a force to reckon with. Through her hard work, Lori aligned herself to achieve success. She became the first female to hold the position of Global Chief Executive for CP+B. She assumed office in 2015, and she has been responsible for overseeing the growth and expansion of the Company.
Lori also manages the operation of all the nine international offices of the agency. Under her leadership, she has managed to take the Company to greater heights. She has fueled development and growth across the different sectors in the city. Advertising Age recognised the Company as the Creativity Innovators of the Year. Lori was also recognised as the four ‘Agency Executive to Watch in 2016.’
Before joining CP +B, Lori was the Chief Executive Officer and the Global Executive Chairman of the Kirshenbaum Bond Senecal+ partners. She joined KBS+ in 2012 as the President of the Company. KBS+ is part of the MDC Partner networks. For seven months, she was operating as the President and the Chief Operating Officer of the MDC Partner Network. She was responsible for creating a strategic vision for the network. Lori also worked with other agencies allied to the network and fuel growth across all the sectors.
While working for KBS+, she managed to grow the organisation from a 250 employee to 900 employees internationally. The company was recognised as the ‘Best Places to Work in New York City’ by Crain. Advertising Age also listed the company in the ‘Standout Agencies’ for three years consecutively. She resigned as the Chief Executive Officer of the KBS+ but served as the chairman until 2015.
Lori has served as the President of McCann at the New York office. Previously, she was the Global Chief Innovation Officer of McCann World group. She co-founded the McCann TAG Ideation. She has also worked for other companies among them Coca-Cola.
According to the NY Times, she has been recognized by different organizations for her leadership. In 2013, she honored with a Quantum Leap Award for Leadership and Innovation at the AWNY Game Changer Awards. Advertising Age named her as one of the Women to Watch in 2014. Lori is a member of the Ad Council Board of Directors.
In 2016, she was among the speakers at the 3% Conference. This is a conference that brings together and also supports women in leadership.
Lori holds a Bachelor of Commerce in Marketing and Finance from McGill University.