Avanca, an award-winning developer of mobile accessories, had reached out to NewsWatch TV to help promote their recent Indiegogo campaign. The crowdfunding campaign was for the innovative company’s brand new lightweight Ockel Sirius B Windows 10 powered pocket PC device. Avanca’s initial goal started at $10,000 and was set for a 30-day period at Indiegogo. If Avanca cannot raise enough funding to complete their goal within that deadline, they will go home empty-handed and the money will be returned to those that contributed.
NewsWatch TV’s promotion for Avanca involved a professionally made TV segment that they had aired on their program. More than 96 million homes across the U.S. had viewed their promotional segment and it also reached to over two hundred major U.S. Markets. NewsWatch’s online campaign accumulated over a million impressions. The campaign had successfully ended with a total amount of $456,551 raised over their set goal. Nathalie van Wijkvliet, who currently serves as the chief marketing officer of Avanca, stated on behalf of her company that they highly recommend working with the NewsWatch TV crew. Highly satisfied with their results, Avanca chose to hire NewsWatch TV again for more promotional work.
NewsWatch TV’s award-winning show features a variety of segments that showcase up-and-coming tech devices, breaking news, mobile app reviews, celebrity interviews, sponsored home electronic reviews and many other consumer related news reports. The show is hosted once a week by Andrew Tropeano and Susan Bridges with Michelle Ison as their co-host.
The program made their television debut in March 1990 and is now broadcasted on the AMC Network, local stations ION Television and their affiliates. NewsWatch TV have since switched their original format that primarily contained financial related news during their early years. They have aired over 1,200 episodes and have maintained a strong social media presence.