Avanca, an award-winning developer of mobile accessories, had reached out to NewsWatch TV to help promote their recent Indiegogo campaign. The crowdfunding campaign was for the innovative company’s brand new lightweight Ockel Sirius B Windows 10 powered pocket PC device. Avanca’s initial goal started at $10,000 and was set for a 30-day period at Indiegogo. If Avanca cannot raise enough funding to complete their goal within that deadline, they will go home empty-handed and the money will be returned to those that contributed.
NewsWatch TV’s promotion for Avanca involved a professionally made TV segment that they had aired on their program. More than 96 million homes across the U.S. had viewed their promotional segment and it also reached to over two hundred major U.S. Markets. NewsWatch’s online campaign accumulated over a million impressions. The campaign had successfully ended with a total amount of $456,551 raised over their set goal. Nathalie van Wijkvliet, who currently serves as the chief marketing officer of Avanca, stated on behalf of her company that they highly recommend working with the NewsWatch TV crew. Highly satisfied with their results, Avanca chose to hire NewsWatch TV again for more promotional work.
NewsWatch TV’s award-winning show features a variety of segments that showcase up-and-coming tech devices, breaking news, mobile app reviews, celebrity interviews, sponsored home electronic reviews and many other consumer related news reports. The show is hosted once a week by Andrew Tropeano and Susan Bridges with Michelle Ison as their co-host.
The program made their television debut in March 1990 and is now broadcasted on the AMC Network, local stations ION Television and their affiliates. NewsWatch TV have since switched their original format that primarily contained financial related news during their early years. They have aired over 1,200 episodes and have maintained a strong social media presence.
On an afternoon when stars were gathering at the Beverly Hills Hotel, it was unsuspected that it would be the debut of Kate Hudson’s collaboration with Fabletics. The actress was as close to famous as many up-and-coming actresses could be was a mother named Goldie Hawn and several movies to her credit. Still, being the spokesperson for Fabletics was a very new type of venture for Kate Hudson.
Fabletics grew 644% in 2017. Fabletics continues using its recipe for success and it is contending with the growth of the retail giant, Amazon. Amazon had double-digit growth for the past ten years. Now, it has achieved more than $100 billion in sales annually. While Amazon sales thousands of categories of products and Fabletics sells only one, by comparing sales to size, Fabletics is definitely a contender.
Kate Hudson serves as both the spokesperson and the face of Fabletics, the athleisure company taking the world by storm. Today, Fabletics has risen to be a $250 million ecommerce and brick-and-mortar retailer. Using their unique subscription model, Fabletics customers join and pay a small fee monthly. When the customer purchases item, the membership fee is applied toward the purchase. In return for membership. The customer receives discounts and customized recommendations suitable to their taste, activities and sizing.
Kate Hudson and the Fabletics team including the co-founders, Don Ressler and Adam Goldberg chose to fill an obvious void in the market when they began the company in 2013. There were no athletic-leisure companies consistently making stylish colorful ensembles for women. The choices only consisted on neutral overpriced items. Fabletics took the industry by storm when it introduced stylish, colorful mix and match items that were reasonably priced. Plus, if you ordered something occasionally from Fabletics you could qualify for discounts.
Kate continues to review Fabletics’ social media marketing and its budget. She continues to have a hand in the design of the line’s pieces. As a hand-on participant in the company, she is very aware of what is selling and what is not. She has played a serious role in the success of Fabletics from being different perspectives.
Fabletics is successful because of several right moves it has made. Number one, it chose an excellent industry to dominate. Number two, it chose the right co-founder and collaborator in Kate Hudson. Number three, it selected the best marketing platform (similar to Amazon’s ecommerce site), one that persisted when the traditional retail store concept was dying a natural death.
As much as the inner beauty is all that matters, having a physical appearance that we are complacent with boosts our self-esteem. However, many of us are hesitant about undergoing cosmetic surgeries. Dr. Walden, an expert in cosmetic surgery, advise her patients to drop their fears and achieve their desired look.Most individuals are afraid of undergoing the process because of the history of the failed surgeries they have heard. Fortunately for Austin’s occupants, Dr. Walden has an experience of almost a decade now in the field.
Dr. Walden understands the struggles that her patients go through during the surgeries. This is why she takes her time to counsel her patients before and after the surgeries. Research shows that patients who are relaxed and optimistic heal faster compared to scared patients. Dr. Walden’s patients also say that after the surgery, the nurses call their homes to inquire about their progress.Dr. Walden was initially based in New York. However, being a single mum, she wanted to have her family and friends close to her babies. She, therefore, moved back to Texas. She says that she thought Austin being full of conservative individuals, finding clients would be hard.
Contrary to her expectations by the time she landed in Austin, she had two appointments.One of her childhood friends who is a stay home mum was a qualified candidate for breast augmentation but was always afraid. She finally underwent the process successfully. Later, she was so excited that she went praising the cosmetic surgery and encouraging others who needed it. Dr. Walden says that although being a female cosmetic surgeon has challenges, there are also pros. What motivates her every day in her job is knowing that she is empowering women by boosting their confidence and their self-esteem by helping them achieve their desired look.